Knight has created campaigns and content for a number of clients including MLSE, Terroir and TouchBistro.

Her agency, Hawk Industries was founded with Yvonne Tsui in 2021.

Knight has directed videos, managed film crews, written ad copy and scripts, created style and branding guides, and storyboarded campaigns from ideation to execution. Her ads appear regularly on billboards, NBATV and Leafs Nation Network.